Research and Consulting Services
We do not over commit. We evaluate carefully and deliver on time, within budget.
We provide consulting services grounded in rigorous market and economic research, designed to support investors, brands, and organizations operating or looking to operate in Vietnam.
Our approach brings together evidence-based insight, proven methodologies, and independent analysis, anchored in deep local market and cultural understanding, to enable fast, confident decision-making across investment, strategic, and operational priorities.
We support clients across the full research and consulting cycle:
- Market and socio-economic research
- Consumer, brand, and stakeholder insights
- Strategic analysis and interpretation
- Independent review, monitoring and evaluation
- Clear reporting and actionable recommendations
From raw data to executive-ready insights, we focus on what matters for decisions.
Research in Vietnam with Clarity & Confidence
Research Approaches
Hot Spots Quick Survey
Usage and Attitude (U&A)
Usage and Attitude (U&A)
Deliver fast, actionable insights on trends and sentiment from a representative sample in four key Vietnamese cities. Fully customizable to your objectives.
Usage and Attitude (U&A)
Usage and Attitude (U&A)
Usage and Attitude (U&A)
Understand how consumers use a product or service and what they think and feel about it. Identify the key drivers behind usage, preference, and behavior.
Brand Health Check
Usage and Attitude (U&A)
Satisfaction Survey
Measure core brand KPIs including awareness, consideration, perception, and loyalty. Benchmark your brand versus competitors and track performance over time.
Satisfaction Survey
Satisfaction Survey
Satisfaction Survey
Measure customer satisfaction to identify strengths, pain points, and priority areas for improvement. Link satisfaction to loyalty and repurchase intent where needed.
Employee (HR) Survey
Satisfaction Survey
Employee (HR) Survey
Assess employee engagement and satisfaction through one-off or ongoing surveys. Deliver independent, confidential results with internal and external benchmarking options.
Retail Audit
Satisfaction Survey
Employee (HR) Survey
Monitor in-store execution including availability, pricing, visibility, and compliance at the point of sale. Identify gaps and opportunities to improve performance.
Socio-economic Studies
Monitoring and Evaluation
Socio-economic Studies
Explore the social and economic context shaping behaviors and decisions for specific groups (e.g., workers, farmer, or underserved communities).
Product Test
Monitoring and Evaluation
Socio-economic Studies
Evaluate consumer response before launch across concept, design, packaging, and purchase intent. Use results to refine new products or benchmark against current offerings.
Monitoring and Evaluation
Monitoring and Evaluation
Monitoring and Evaluation
Track progress and measure impact over time for programs and campaigns. Assess changes in awareness, attitudes, behavior, and business outcomes.
Data Services
Data Services
Monitoring and Evaluation
Bridge the gap between raw data and real understanding, transforming complex information
into clear, actionable insights.
Research Fields
Agriculture
Media
Food & Beverage
Healthcare
Automotive
Pharmaceuticals
Real Estate
Consumer Goods
Finance & Banking
any many others
Quality Control process
We go beyond delivering data: our quality-first, independent approach transforms results into statistically robust insight you can defend.
- Small teams: Each supervisor manages a team of 6-8 interviewers only.
- During the first few interviews conducted by each interviewer, the QC and research teams review the recordings to provide feedback on any potential mistakes or challenges.
- Our minimum standard is 40% back checks, including observation, re-visits and call-backs. We can adapt our QC plans according to your needs up to 100%.
- Fully scripted logic checks and automated computations in tablet survey to reduce human errors.
- GPS allows us to confirm the location of the interview in conformity with the sampling plan.
- Unobtrusive interview recording is made to enhance the quality of interviews and coding.
- 100% of interviews are checked for consistency, inconsistencies result in systematic additional back-checks.
Keep the quality and do not compromise on what is unfeasible.
Xavier Depouilly, Managing Director at DXL
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Empowering Decisions with Data Excellence