We provide consulting services grounded in rigorous market research and economic analysis, designed to support investors, brands, and organizations operating or looking to enter the Vietnam market.
Our approach combines evidence-based insight, proven methodologies, and independent analysis, all anchored in a deep understanding of local markets and culture. This enables fast, confident decision-making across investment, strategic, and operational priorities. For those interested in staying informed, we encourage you to subscribe for updates on our latest research publications.
We support clients throughout the complete research and consulting cycle, including market research, socio-economic insights, and research publications. Our services cover consumer, brand, and stakeholder insights, as well as strategic analysis and interpretation. We provide independent reviews, monitoring, and evaluation, ensuring clear reporting and actionable recommendations. From raw data to executive-ready insights, particularly in the Vietnam market, we focus on what truly matters for informed decisions. Don't forget to subscribe for updates to stay informed.
A fast, agile research solution designed to capture immediate feedback on specific topics or moments. It’s ideal for quick check-ins, pulse tracking, or testing reactions in real time, helping teams make rapid, data-driven decisions without the need for long survey setups.
A comprehensive study that explores how consumers use a product or service and how they feel about it. It provides deep insights into behaviors, needs, perceptions, and drivers, making it a foundational tool for strategy, segmentation, and long-term brand or product development.
Conduct market research to measure core brand KPIs such as awareness, consideration, perception, and loyalty. Utilise research publications to benchmark your brand against competitors and track performance over time.
Conduct market research to measure customer satisfaction, helping you identify strengths, pain points, and priority areas for improvement. Additionally, link satisfaction to loyalty and repurchase intent where needed.
Evaluate employee engagement and satisfaction through one-off or ongoing surveys as part of your market research strategy. Deliver independent, confidential results while offering internal and external bench-marking options.
Conduct market research to monitor in-store execution, including availability, pricing, visibility, and compliance at the point of sale. Use insights from research publications to identify gaps and opportunities to improve performance.
Explore the social and economic context shaping behaviours and decisions for specific groups, such as workers, farmers, or undeserved communities, through comprehensive market research and relevant research publications.
Conduct market research to evaluate consumer response before launch, focusing on concept, design, packaging, and purchase intent. Utilise these insights to refine new products or benchmark against current offerings.
Track progress and measure impact over time for programs and campaigns through comprehensive market research. Assess changes in awareness, attitudes, behaviour, and business outcomes.
Agriculture
Media
Food & Beverage
Healthcare
Automotive
Pharmaceuticals
Real Estate
Consumer Goods
Finance & Banking
any many others
We provide consulting services grounded in rigorous market research and economic analysis, designed to support investors, brands, and organizations operating or looking to enter the Vietnam market.
Our approach combines evidence-based insight, proven methodologies, and independent analysis, all anchored in a deep understanding of local markets and culture. This enables fast, confident decision-making across investment, strategic, and operational priorities. For those interested in staying informed, we encourage you to subscribe for updates on our latest research publications.
We support clients throughout the complete research and consulting cycle, including market research, socio-economic insights, and research publications. Our services cover consumer, brand, and stakeholder insights, as well as strategic analysis and interpretation. We provide independent reviews, monitoring, and evaluation, ensuring clear reporting and actionable recommendations. From raw data to executive-ready insights, particularly in the Vietnam market, we focus on what truly matters for informed decisions. Don't forget to subscribe for updates to stay informed.

Xavier Depouilly, Managing Director at DXL
Sign up to be informed of new reports and publications
Copyright © 2026 DXL Research and Consulting - All Rights Reserved.
Empowering Decisions with Data Excellence