Retail Audit
Retail execution in Vietnam is complex and often uneven. Brands must manage different channel realities at the same time: modern trade with strict planograms and contracts, mini-marts with fast rotation and limited shelf space, and traditional trade where availability and visibility depend heavily on distributor coverage and store owner influence.
In this environment, sales are frequently lost for reasons that are hard to see from HQ. A product can be listed but missing on shelf. A promotion can be approved but not executed correctly. Prices can vary across outlets, confusing shoppers and undermining brand positioning. Visibility can be weakened by competitor displays, poor placement, or missing POSM.
Yet many teams still rely on anecdotal feedback from the field, scattered store photos, or distributor reporting that is not always consistent. Without structured measurement, it is difficult to know the true scale of execution gaps, where they happen most, and what actions will deliver the highest return.
How DXL helps
DXL provides a structured Retail Audit that gives you store-level evidence and a clear view of execution quality across channels, regions, and store formats.
We track availability and out-of-stock by SKU to reveal whether you are losing sales due to supply issues, distribution gaps, or on-shelf execution problems. We assess pricing and promotion compliance against your agreed plan, helping you confirm whether trade investments are implemented correctly and consistently.
To measure your ability to win at the shelf, we evaluate visibility metrics such as share of shelf, facings, and placement quality, identifying whether your products are easy to find and whether they occupy the right positions. We also check planogram and POSM compliance, supported by photo validation, so your teams can see exactly what is happening in-store, not just read a summary.
Finally, we capture competitor intelligence including pricing, promotions, and display tactics, giving you a real-world benchmark of what you are up against and where competitors are outperforming at the point of sale.
What it unlocks for your business
Retail audits protect revenue by identifying execution losses that are often invisible in top-line sales data.
They help you recover sales from out-of-stock and poor on-shelf execution by pinpointing where the gaps are most severe and which SKUs or channels are most affected. They also improve trade spend ROI by validating promotion compliance, ensuring that what you pay for is actually delivered in-store.
Retail audits strengthen accountability across distributors and field teams by providing objective, store-level evidence that supports faster problem-solving. Over time, the insights help optimise channel strategy by showing where execution improvements generate the highest return, allowing you to focus resources on the outlets, regions, and channels that matter most.
Why DXL
DXL executes retail audits at scale across Vietnam, including provincial coverage and mixed channels. We design audit tools that reflect local reality, from modern trade standards to traditional trade conditions. Our outputs are action-oriented: clear dashboards, store-level evidence, and practical recommendations that sales and trade marketing teams can act on immediately.
Stop relying on anecdotes. Start measuring the truth of your execution.
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