{"version":"https://jsonfeed.org/version/1","title":"DXL Research and Consulting","home_page_url":"https://dxl-research.com","description":"DXL Research and Consulting","author":{"name":"DXL Research and Consulting"},"items":[{"id":"https://dxl-research.com/dxl-research/f/why-your-influencer-strategy-is-probably-missing-the-point","html_content":"

Are you using KOLs or KOCs for your brand? You are not alone. But new research suggests most brands are partnering with influencers in the wrong way, for the wrong reasons, and measuring the wrong outcomes.

","url":"https://dxl-research.com/dxl-research/f/why-your-influencer-strategy-is-probably-missing-the-point","title":"Why Your Influencer Strategy Is Probably Missing the Point","summary":"Are you using KOLs or KOCs for your brand? You are not alone. But new research suggests most brands are partnering with influencers in the wrong way, for the wrong reasons, and measuring the wrong outcomes.","date_modified":"2026-06-17T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/why-happy-shoppers-buy-more-in-online-fashion","html_content":"

New research confirms that how your website feels matters just as much as how it functions, and happiness might be the most underrated metric in e-commerce.

","url":"https://dxl-research.com/dxl-research/f/why-happy-shoppers-buy-more-in-online-fashion","title":"Why Happy Shoppers Buy More in Online Fashion","summary":"New research confirms that how your website feels matters just as much as how it functions, and happiness might be the most underrated metric in e-commerce.","date_modified":"2026-06-17T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/q2-2026-bci-survey-launched-check-your-inbox","html_content":"

The invitation to EuroCham’s BCI Q2 2026 survey has officially arrived in your inbox!

","url":"https://dxl-research.com/dxl-research/f/q2-2026-bci-survey-launched-check-your-inbox","title":"Q2 2026 BCI SURVEY LAUNCHED: CHECK YOUR INBOX!","summary":"The invitation to EuroCham’s BCI Q2 2026 survey has officially arrived in your inbox!","date_modified":"2026-06-15T09:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/the-comfort-paradox-three-quarters-of-the-world-now-uses-ai","html_content":"

New global research covering 44 countries and nearly 40,000 respondents reveals a world that has quietly crossed the AI adoption threshold and is only now grappling with what that means.

","url":"https://dxl-research.com/dxl-research/f/the-comfort-paradox-three-quarters-of-the-world-now-uses-ai","title":"The Comfort Paradox: Three Quarters of the World Now Uses AI","summary":"New global research covering 44 countries and nearly 40,000 respondents reveals a world that has quietly crossed the AI adoption threshold and is only now grappling with what that means.","date_modified":"2026-06-13T14:14:34Z"},{"id":"https://dxl-research.com/dxl-research/f/from-insight-to-evidence-an-approach-to-building-product-claims","html_content":"

In today’s competitive and highly regulated marketplace, product claims are no longer just creative copy lines. They are strategic assets. A well-built claim can drive preference, justify price, and strengthen differenti...

","url":"https://dxl-research.com/dxl-research/f/from-insight-to-evidence-an-approach-to-building-product-claims","title":"From Insight to Evidence: An Approach to Building Product Claims","summary":"In today’s competitive and highly regulated marketplace, product claims are no longer just creative copy lines. They are strategic assets. A well-built claim can drive preference, justify price, and strengthen differenti...","date_modified":"2026-06-09T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/weekend-reviews-are-harsher-and-its-not-about-the-product","html_content":"

Ratings dip on Saturdays and Sundays, and the culprit is who writes them, not what they're reviewing.

","url":"https://dxl-research.com/dxl-research/f/weekend-reviews-are-harsher-and-its-not-about-the-product","title":"Weekend reviews are harsher and it's not about the product","summary":"Ratings dip on Saturdays and Sundays, and the culprit is who writes them, not what they're reviewing.","date_modified":"2026-06-08T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/how-to-analyse-online-reviews-at-scale-a-methodological-note","html_content":"

Online reviews are one of the richest sources of consumer data available. But analysing them rigorously requires more than counting stars. Using the \"Weekend Effect in Online Reviews\" study as a case study, this article ...

","url":"https://dxl-research.com/dxl-research/f/how-to-analyse-online-reviews-at-scale-a-methodological-note","title":"How to analyse online reviews at scale: a methodological note","summary":"Online reviews are one of the richest sources of consumer data available. But analysing them rigorously requires more than counting stars. Using the \"Weekend Effect in Online Reviews\" study as a case study, this article ...","date_modified":"2026-06-08T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/europes-biggest-survey-is-reinventing-itself---ess-mode-switch","html_content":"

After more than two decades of face-to-face interviewing, the European Social Survey is switching to self-completion. It is the most significant methodological change since the project's founding and it is happening righ...

","url":"https://dxl-research.com/dxl-research/f/europes-biggest-survey-is-reinventing-itself---ess-mode-switch","title":"Europe's Biggest Survey Is Reinventing Itself - ESS Mode Switch","summary":"After more than two decades of face-to-face interviewing, the European Social Survey is switching to self-completion. It is the most significant methodological change since the project's founding and it is happening righ...","date_modified":"2026-06-02T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/business-value-%7C-june-of-rigour","html_content":"

🗓️ Hello June 👋 In our 2026 monthly series, DXL shares the 𝗰𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲𝘀 behind how we work and how each value translates into 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 for clients.

","url":"https://dxl-research.com/dxl-research/f/business-value-%7C-june-of-rigour","title":"Business Value | June of Rigour","summary":"🗓️ Hello June 👋 In our 2026 monthly series, DXL shares the 𝗰𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲𝘀 behind how we work and how each value translates into 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 for clients.","date_modified":"2026-06-01T00:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/4-data-quality-measures-to-take-with-every-survey","html_content":"

Fraud in survey research has become a serious operational problem. Click farms are getting smarter, LLM bots are filling out questionnaires at scale, and traditional attention checks no longer work. Here is what does.

","url":"https://dxl-research.com/dxl-research/f/4-data-quality-measures-to-take-with-every-survey","title":"4 data quality measures to take with every survey","summary":"Fraud in survey research has become a serious operational problem. Click farms are getting smarter, LLM bots are filling out questionnaires at scale, and traditional attention checks no longer work. Here is what does.","date_modified":"2026-05-29T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/reducing-bias-in-online-panels-by-excluding-satisficers","html_content":"

A study by Slamowicz et al. compares data quality across five Australian online panels - one probability-based and four nonprobability (opt-in) - finding that satisficing is significantly more common in nonprobability pa...

","url":"https://dxl-research.com/dxl-research/f/reducing-bias-in-online-panels-by-excluding-satisficers","title":"Reducing Bias in Online Panels by Excluding Satisficers","summary":"A study by Slamowicz et al. compares data quality across five Australian online panels - one probability-based and four nonprobability (opt-in) - finding that satisficing is significantly more common in nonprobability pa...","date_modified":"2026-05-26T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/one-world-of-insights-powered-by-shared-expertise","html_content":"

In an era where consumer behaviour is evolving faster than ever, businesses need research partners who can connect local understanding with global intelligence.

","url":"https://dxl-research.com/dxl-research/f/one-world-of-insights-powered-by-shared-expertise","title":"One World of Insights, Powered by Shared Expertise","summary":"In an era where consumer behaviour is evolving faster than ever, businesses need research partners who can connect local understanding with global intelligence.","date_modified":"2026-05-25T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/the-expert-calling-vietnams-coffee-industry-to-transform","html_content":"

At the 2026 International Coffee Conference, DXL Research CEO Xavier Depouilly made the sharpest case yet for why Vietnam must move beyond raw bean exports and what stands in the way of that shift.

","url":"https://dxl-research.com/dxl-research/f/the-expert-calling-vietnams-coffee-industry-to-transform","title":"The expert calling Vietnam's coffee industry to transform","summary":"At the 2026 International Coffee Conference, DXL Research CEO Xavier Depouilly made the sharpest case yet for why Vietnam must move beyond raw bean exports and what stands in the way of that shift.","date_modified":"2026-05-23T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/event-%7C-how-people-around-the-world-use-and-feel-about-ai","html_content":"

As artificial intelligence seamlessly integrates into our daily routines, a striking contradiction has emerged: people increasingly trust the AI tools they personally use, yet they are growing deeply anxious about its br...

","url":"https://dxl-research.com/dxl-research/f/event-%7C-how-people-around-the-world-use-and-feel-about-ai","title":"Event | How people around the world use and feel about AI","summary":"As artificial intelligence seamlessly integrates into our daily routines, a striking contradiction has emerged: people increasingly trust the AI tools they personally use, yet they are growing deeply anxious about its br...","date_modified":"2026-05-21T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/the-next-asian-wave","html_content":"

Chinese brands have quietly transformed from cheap knockoffs to category leaders across Southeast Asia. In Vietnam, the shift is already reshaping what people drink, drive, and put on their faces. What's driving the surg...

","url":"https://dxl-research.com/dxl-research/f/the-next-asian-wave","title":"The Next Asian Wave","summary":"Chinese brands have quietly transformed from cheap knockoffs to category leaders across Southeast Asia. In Vietnam, the shift is already reshaping what people drink, drive, and put on their faces. What's driving the surg...","date_modified":"2026-05-20T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/ai-t%E1%BA%A1i-vi%E1%BB%87t-nam-n%C4%83m-2026-s%E1%BB%AD-d%E1%BB%A5ng-nhi%E1%BB%81u-h%C6%A1n-quan-ng%E1%BA%A1i-nhi%E1%BB%81u-h%C6%A1n","html_content":"

Qua năm 2026, chỉ số AI toàn cầu - WIN (WIN World AI Index) của Việt Nam gần như không thay đổi. Tuy nhiên, sự ổn định này là kết quả của hai xu hướng trái chiều ngày càng rõ nét. Ngày càng có nhiều người sử dụng AI mỗi ...

","url":"https://dxl-research.com/dxl-research/f/ai-t%E1%BA%A1i-vi%E1%BB%87t-nam-n%C4%83m-2026-s%E1%BB%AD-d%E1%BB%A5ng-nhi%E1%BB%81u-h%C6%A1n-quan-ng%E1%BA%A1i-nhi%E1%BB%81u-h%C6%A1n","title":"AI tại Việt Nam năm 2026: Sử dụng nhiều hơn, quan ngại nhiều hơn","summary":"Qua năm 2026, chỉ số AI toàn cầu - WIN (WIN World AI Index) của Việt Nam gần như không thay đổi. Tuy nhiên, sự ổn định này là kết quả của hai xu hướng trái chiều ngày càng rõ nét. Ngày càng có nhiều người sử dụng AI mỗi ...","date_modified":"2026-05-19T09:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/ai-adoption-deepens-in-2026-but-public-comfort-declines","html_content":"

Vietnam's overall AI score held steady in 2026, but that stability masks two opposing trends. More people are using AI every day and trusting what it tells them. At the same time, fewer feel comfortable with AI as part o...

","url":"https://dxl-research.com/dxl-research/f/ai-adoption-deepens-in-2026-but-public-comfort-declines","title":"AI Adoption Deepens in 2026, but Public Comfort Declines","summary":"Vietnam's overall AI score held steady in 2026, but that stability masks two opposing trends. More people are using AI every day and trusting what it tells them. At the same time, fewer feel comfortable with AI as part o...","date_modified":"2026-05-16T16:06:39Z"},{"id":"https://dxl-research.com/dxl-research/f/the-future-of-retail-experience-10-trends-shaping-retail-in-2026","html_content":"

Retail is entering a decisive moment. Rising consumer expectations, tightening budgets, and stagnating customer experience scores are creating a widening gap between what brands promise and what shoppers actually experie...

","url":"https://dxl-research.com/dxl-research/f/the-future-of-retail-experience-10-trends-shaping-retail-in-2026","title":"The Future of Retail Experience: 10 Trends Shaping Retail in 2026","summary":"Retail is entering a decisive moment. Rising consumer expectations, tightening budgets, and stagnating customer experience scores are creating a widening gap between what brands promise and what shoppers actually experie...","date_modified":"2026-05-13T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/digital-detox-who-is-choosing-to-disconnect-from-screens","html_content":"

As smartphones and social media now become embedded in everyday life, conversations about digital wellbeing and the need to disconnect are becoming more common. From concerns about screen fatigue to discussions around me...

","url":"https://dxl-research.com/dxl-research/f/digital-detox-who-is-choosing-to-disconnect-from-screens","title":"Digital detox: Who is choosing to disconnect from screensscreens?","summary":"As smartphones and social media now become embedded in everyday life, conversations about digital wellbeing and the need to disconnect are becoming more common. From concerns about screen fatigue to discussions around me...","date_modified":"2026-05-11T05:43:28Z"},{"id":"https://dxl-research.com/dxl-research/f/why-strangers-make-you-spend-more-at-the-shops","html_content":"

\"That looks amazing on you\" words from a complete stranger, and suddenly you're reaching for your wallet. Sound familiar?

","url":"https://dxl-research.com/dxl-research/f/why-strangers-make-you-spend-more-at-the-shops","title":"Why Strangers Make You Spend More at the Shops","summary":"\"That looks amazing on you\" words from a complete stranger, and suddenly you're reaching for your wallet. Sound familiar?","date_modified":"2026-05-09T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/why-telling-people-to-save-the-planet-is-not-working","html_content":"

Guilt, fear, and environmental doom messaging are among the least effective tools for changing consumer behaviour. Pride, inspiration, and the promise of personal benefit work considerably better.

","url":"https://dxl-research.com/dxl-research/f/why-telling-people-to-save-the-planet-is-not-working","title":"Why telling people to save the planet is not working","summary":"Guilt, fear, and environmental doom messaging are among the least effective tools for changing consumer behaviour. Pride, inspiration, and the promise of personal benefit work considerably better.","date_modified":"2026-05-08T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/global-consumer-trends-2026-how-people-are-reclaiming-control","html_content":"

In a world defined by rapid technological change, economic uncertainty, and constant digital stimulation, consumers are redefining how they live, shop, and interact with brands. The Euromonitor Global Consumer Trends 202...

","url":"https://dxl-research.com/dxl-research/f/global-consumer-trends-2026-how-people-are-reclaiming-control","title":"Global Consumer Trends 2026: How People Are Reclaiming Control","summary":"In a world defined by rapid technological change, economic uncertainty, and constant digital stimulation, consumers are redefining how they live, shop, and interact with brands. The Euromonitor Global Consumer Trends 202...","date_modified":"2026-05-05T18:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/the-human-must-lead-market-research-in-the-age-of-ai","html_content":"

We have more data than ever. More AI tools, more dashboards, more automated reports. And yet, for many teams, clarity has not improved. If anything, the noise has gotten louder. That paradox sat at the centre of a recent...

","url":"https://dxl-research.com/dxl-research/f/the-human-must-lead-market-research-in-the-age-of-ai","title":"The Human Must Lead: Market Research in the Age of AI","summary":"We have more data than ever. More AI tools, more dashboards, more automated reports. And yet, for many teams, clarity has not improved. If anything, the noise has gotten louder. That paradox sat at the centre of a recent...","date_modified":"2026-05-05T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/vietnams-platform-economy-numbers-behind-the-digital-revolution","html_content":"

A new study by Vietnam's Central Institute for Economic Management reveals that the platform economy is far more deeply embedded in Vietnam's economic structure than its headline GDP contribution suggests, generating out...

","url":"https://dxl-research.com/dxl-research/f/vietnams-platform-economy-numbers-behind-the-digital-revolution","title":"Vietnam's Platform Economy: Numbers Behind the Digital Revolution","summary":"A new study by Vietnam's Central Institute for Economic Management reveals that the platform economy is far more deeply embedded in Vietnam's economic structure than its headline GDP contribution suggests, generating out...","date_modified":"2026-05-05T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/how-open-and-closed-survey-items-shape-the-measurement-of-trust","html_content":"

Designing effective questionnaires requires more than choosing the right topic. It requires understanding how question format shapes responses. When researchers measure complex and latent constructs such as trust in gene...

","url":"https://dxl-research.com/dxl-research/f/how-open-and-closed-survey-items-shape-the-measurement-of-trust","title":"How Open and Closed Survey Items Shape the Measurement of Trust","summary":"Designing effective questionnaires requires more than choosing the right topic. It requires understanding how question format shapes responses. When researchers measure complex and latent constructs such as trust in gene...","date_modified":"2026-04-23T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/earth-day-2026-and-vietnam%E2%80%99s-green-future","html_content":"

Is Vietnam’s “Green Heart” finally waking up, or are we still watching the countdown? 🌏⏳

","url":"https://dxl-research.com/dxl-research/f/earth-day-2026-and-vietnam%E2%80%99s-green-future","title":"Earth Day 2026 and Vietnam’s Green Future","summary":"Is Vietnam’s “Green Heart” finally waking up, or are we still watching the countdown? 🌏⏳","date_modified":"2026-04-22T09:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/bci-report-q1-2026-released","html_content":"

Vietnam as a Strategic anchor amid global uncertainties

","url":"https://dxl-research.com/dxl-research/f/bci-report-q1-2026-released","title":"BCI Report Q1 2026 released!","summary":"Vietnam as a Strategic anchor amid global uncertainties","date_modified":"2026-04-15T11:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/measuring-poverty-why-numbers-change-and-what-they-mean","html_content":"

Poverty is not a single, universally agreed concept, and measurement begins with deciding what people need to live. Many would list food, housing, and clothing, but modern life can also require transportation, phone and ...

","url":"https://dxl-research.com/dxl-research/f/measuring-poverty-why-numbers-change-and-what-they-mean","title":"Measuring Poverty: Why Numbers Change, and What They Mean","summary":"Poverty is not a single, universally agreed concept, and measurement begins with deciding what people need to live. Many would list food, housing, and clothing, but modern life can also require transportation, phone and ...","date_modified":"2026-04-14T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/vietnam-at-the-heart-of-asias-next-consumer-wave","html_content":"

A landmark Bain and Company and NielsenIQ report maps where growth is concentrating, why local brands are winning, and what it means for investors with exposure to the region's consumer sector.

","url":"https://dxl-research.com/dxl-research/f/vietnam-at-the-heart-of-asias-next-consumer-wave","title":"Vietnam: At the Heart of Asia's Next Consumer Wave","summary":"A landmark Bain and Company and NielsenIQ report maps where growth is concentrating, why local brands are winning, and what it means for investors with exposure to the region's consumer sector.","date_modified":"2026-04-07T23:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/business-value-%7C-april-of-reliability","html_content":"

🗓️ Hello April 👋 In our 2026 monthly series, DXL shares the core values that shape how we work and how each value translates into real outcomes for clients.

","url":"https://dxl-research.com/dxl-research/f/business-value-%7C-april-of-reliability","title":"Business Value | April of Reliability","summary":"🗓️ Hello April 👋 In our 2026 monthly series, DXL shares the core values that shape how we work and how each value translates into real outcomes for clients.","date_modified":"2026-04-01T01:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/salmon-in-vietnam-a-market-ready-to-grow","html_content":"

Xavier Depouilly, Director of DXL Research and Consulting, shared his expertise on Vietnamese consumer trends and market dynamics at the NSC Conference in March 2026.

","url":"https://dxl-research.com/dxl-research/f/salmon-in-vietnam-a-market-ready-to-grow","title":"Salmon Consumption in Vietnam: A Market Ready to Grow","summary":"Xavier Depouilly, Director of DXL Research and Consulting, shared his expertise on Vietnamese consumer trends and market dynamics at the NSC Conference in March 2026.","date_modified":"2026-03-28T09:02:55Z"},{"id":"https://dxl-research.com/dxl-research/f/measuring-and-detecting-child-labour-in-social-research","html_content":"

Child labour remains one of the most persistent and complex development challenges in low- and middle-income countries, particularly within agricultural economies. Although international conventions and national laws for...

","url":"https://dxl-research.com/dxl-research/f/measuring-and-detecting-child-labour-in-social-research","title":"Measuring and Detecting Child Labour in Social Research","summary":"Child labour remains one of the most persistent and complex development challenges in low- and middle-income countries, particularly within agricultural economies. Although international conventions and national laws for...","date_modified":"2026-03-24T06:01:00Z"},{"id":"https://dxl-research.com/dxl-research/f/viet-nam-a-regional-bright-spot-facing-trade-and-tariff-headwind","html_content":"

🌏 The World Economic Situation and Prospects 2026 (WESP 2026) highlights Viet Nam as an economic bright spot in East Asia, projecting continued robust growth supported by policy support and infrastructure investment, ev...

","url":"https://dxl-research.com/dxl-research/f/viet-nam-a-regional-bright-spot-facing-trade-and-tariff-headwind","title":"Viet Nam: A Regional Bright Spot Facing Trade and Tariff Headwind","summary":"🌏 The World Economic Situation and Prospects 2026 (WESP 2026) highlights Viet Nam as an economic bright spot in East Asia, projecting continued robust growth supported by policy support and infrastructure investment, ev...","date_modified":"2026-03-18T06:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/q1-2026-bci-survey-share-your-perspective-%F0%9F%9A%80","html_content":"

Vietnam’s business environment at the start of 2026 presents new opportunities but also evolving challenges. What is the reality on the ground for your organization?

","url":"https://dxl-research.com/dxl-research/f/q1-2026-bci-survey-share-your-perspective-%F0%9F%9A%80","title":"Q1 2026 BCI SURVEY: SHARE YOUR PERSPECTIVE! 🚀 ","summary":"Vietnam’s business environment at the start of 2026 presents new opportunities but also evolving challenges. What is the reality on the ground for your organization?","date_modified":"2026-03-16T09:38:34Z"},{"id":"https://dxl-research.com/dxl-research/f/country-factsheet-%7C-the-quality-transition","html_content":"

📈 Viet Nam enters 2026 with strong growth momentum and a clear ambition to shift from a low-cost manufacturing base toward a higher-value, more resilient economy. Recent macro performance highlights solid GDP growth alo...

","url":"https://dxl-research.com/dxl-research/f/country-factsheet-%7C-the-quality-transition","title":"Country Factsheet | The Quality Transition","summary":"📈 Viet Nam enters 2026 with strong growth momentum and a clear ambition to shift from a low-cost manufacturing base toward a higher-value, more resilient economy. Recent macro performance highlights solid GDP growth alo...","date_modified":"2026-03-09T18:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/data-services-%7C-from-scattered-data-to-clear-business-insights","html_content":"

Businesses today are surrounded by an overwhelming amount of data, from customer interactions to operational performance. Yet despite having access to more information than ever, many organizations find themselves stuck,...

","url":"https://dxl-research.com/dxl-research/f/data-services-%7C-from-scattered-data-to-clear-business-insights","title":"Data Services | From Scattered Data to Clear Business Insights","summary":"Businesses today are surrounded by an overwhelming amount of data, from customer interactions to operational performance. Yet despite having access to more information than ever, many organizations find themselves stuck,...","date_modified":"2026-03-05T08:41:58Z"},{"id":"https://dxl-research.com/dxl-research/f/2026-global-risks-and-viet-nam%E2%80%99s-strategic-response","html_content":"

The Global Risks Report 2026 maps the most pressing global threats in an increasingly fragmented world, and we share our thoughts on how Viet Nam is responding to rising AI and supply-chain risks to protect growth and re...

","url":"https://dxl-research.com/dxl-research/f/2026-global-risks-and-viet-nam%E2%80%99s-strategic-response","title":"2026 Global Risks and Viet Nam’s Strategic Response","summary":"The Global Risks Report 2026 maps the most pressing global threats in an increasingly fragmented world, and we share our thoughts on how Viet Nam is responding to rising AI and supply-chain risks to protect growth and re...","date_modified":"2026-03-01T18:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/business-value-%7C-march-for-responsibility","html_content":"

🗓️ Hello March 👋 As part of DXL’s 2026 monthly series on our 𝗰𝗼𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘃𝗮𝗹𝘂𝗲𝘀, we continue to share the principles that guide how we work and partner with clients.

","url":"https://dxl-research.com/dxl-research/f/business-value-%7C-march-for-responsibility","title":"Business Value | March of Responsibility","summary":"🗓️ Hello March 👋 As part of DXL’s 2026 monthly series on our 𝗰𝗼𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘃𝗮𝗹𝘂𝗲𝘀, we continue to share the principles that guide how we work and partner with clients.","date_modified":"2026-02-28T18:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/macro-outlook-for-2026-a-year-of-balancing-stability-and-growth","html_content":"

2026 is positioned as a year of balancing stability and growth, with a cautious start and potentially stronger support later if targets require it. Drawing on insights shared by VinaCapital, DXL Research highlights Vietn...

","url":"https://dxl-research.com/dxl-research/f/macro-outlook-for-2026-a-year-of-balancing-stability-and-growth","title":"Macro Outlook for 2026: A year of balancing Stability and Growth","summary":"2026 is positioned as a year of balancing stability and growth, with a cautious start and potentially stronger support later if targets require it. Drawing on insights shared by VinaCapital, DXL Research highlights Vietn...","date_modified":"2026-02-26T18:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/myriad-risks-ahead-but-ones-vietnam-can-confront","html_content":"

To start the new year, Xavier Depouilly, Managing Director of DXL Research & Consulting Vietnam, shares his perspectives on Vietnam’s economic outlook with Vietnam Investment Review (VIR).

","url":"https://dxl-research.com/dxl-research/f/myriad-risks-ahead-but-ones-vietnam-can-confront","title":"Myriad risks ahead, but ones Vietnam can confront","summary":"To start the new year, Xavier Depouilly, Managing Director of DXL Research & Consulting Vietnam, shares his perspectives on Vietnam’s economic outlook with Vietnam Investment Review (VIR).","date_modified":"2026-02-17T14:34:59Z"},{"id":"https://dxl-research.com/dxl-research/f/%F0%9F%8C%B8-happy-lunar-new-year-2026-%F0%9F%8C%B8","html_content":"

[Vietnamese below]

","url":"https://dxl-research.com/dxl-research/f/%F0%9F%8C%B8-happy-lunar-new-year-2026-%F0%9F%8C%B8","title":"🌸 Happy Lunar New Year 2026 🌸 ","summary":"[Vietnamese below]","date_modified":"2026-02-14T12:36:08Z"},{"id":"https://dxl-research.com/dxl-research/f/year-end-party-2025-%7C-connected-from-hanoi-to-ho-chi-minh-city","html_content":"

🧧 Year-End Party 2025 took place in Hanoi and Ho Chi Minh City - two locations, one shared spirit.

","url":"https://dxl-research.com/dxl-research/f/year-end-party-2025-%7C-connected-from-hanoi-to-ho-chi-minh-city","title":"YEAR-END PARTY 2025 | CONNECTED FROM HANOI TO HO CHI MINH CITY","summary":"🧧 Year-End Party 2025 took place in Hanoi and Ho Chi Minh City - two locations, one shared spirit. ","date_modified":"2026-02-12T07:14:40Z"},{"id":"https://dxl-research.com/dxl-research/f/always-online-always-tired-vietnam%E2%80%99s-digital-wellbeing-snapshot","html_content":"

[Vietnamese below]

","url":"https://dxl-research.com/dxl-research/f/always-online-always-tired-vietnam%E2%80%99s-digital-wellbeing-snapshot","title":"Always Online, Always Tired: Vietnam’s Digital Wellbeing Snapshot","summary":"[Vietnamese below]","date_modified":"2026-02-07T00:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/vietnam%E2%80%99s-labour-market-the-automation-paradox","html_content":"

According to World Bank's recent report on future jobs, Vietnam is moving through a rare moment of “double transition.” On one side, demographic change is reshaping the size and structure of the workforce. On the other, ...

","url":"https://dxl-research.com/dxl-research/f/vietnam%E2%80%99s-labour-market-the-automation-paradox","title":"Vietnam’s Labour Market: The Automation Paradox","summary":"According to World Bank's recent report on future jobs, Vietnam is moving through a rare moment of “double transition.” On one side, demographic change is reshaping the size and structure of the workforce. On the other, ...","date_modified":"2026-02-03T03:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/business-value-%7C-january-for-proactiveness","html_content":"

🗓️ Hello 2026. This year, DXL is launching a monthly series to share the business values behind the way we work, and how each value translates into real outcomes for clients.

","url":"https://dxl-research.com/dxl-research/f/business-value-%7C-january-for-proactiveness","title":"Business Value | January for Proactiveness","summary":"🗓️ Hello 2026. This year, DXL is launching a monthly series to share the business values behind the way we work, and how each value translates into real outcomes for clients.","date_modified":"2026-02-01T09:29:42Z"},{"id":"https://dxl-research.com/dxl-research/f/business-value-%7C-february-of-dedication","html_content":"

🗓️ Hello February 👋 DXL continues our monthly series on the company values that guide how we work.

","url":"https://dxl-research.com/dxl-research/f/business-value-%7C-february-of-dedication","title":"Business Value | February of Dedication","summary":"🗓️ Hello February 👋 DXL continues our monthly series on the company values that guide how we work. ","date_modified":"2026-01-31T19:05:53Z"},{"id":"https://dxl-research.com/dxl-research/f/monitoring-and-evaluation-me","html_content":"

In Vietnam, many programs and campaigns are good at reporting activities: how many trainings were delivered, how many materials were distributed, how many people were reached, or how many posts were published. But activi...

","url":"https://dxl-research.com/dxl-research/f/monitoring-and-evaluation-me","title":"Monitoring and Evaluation (M&E)","summary":"In Vietnam, many programs and campaigns are good at reporting activities: how many trainings were delivered, how many materials were distributed, how many people were reached, or how many posts were published. But activi...","date_modified":"2026-01-31T19:05:31Z"},{"id":"https://dxl-research.com/dxl-research/f/socio-economic-studies","html_content":"

For programs and businesses serving workers, farmers, or underserved communities in Vietnam, decisions are rarely driven by “preference” alone. They are shaped by everyday constraints: unstable income, seasonal employmen...

","url":"https://dxl-research.com/dxl-research/f/socio-economic-studies","title":"Socio-economic Studies","summary":"For programs and businesses serving workers, farmers, or underserved communities in Vietnam, decisions are rarely driven by “preference” alone. They are shaped by everyday constraints: unstable income, seasonal employmen...","date_modified":"2026-01-31T19:05:14Z"},{"id":"https://dxl-research.com/dxl-research/f/employee-hr-survey","html_content":"

Vietnam’s labour market is fast-moving. Competition for talent is intense in many sectors, while operational roles face constant turnover pressure. When employees leave, the cost is not only recruitment. It includes trai...

","url":"https://dxl-research.com/dxl-research/f/employee-hr-survey","title":"Employee (HR) Survey","summary":"Vietnam’s labour market is fast-moving. Competition for talent is intense in many sectors, while operational roles face constant turnover pressure. When employees leave, the cost is not only recruitment. It includes trai...","date_modified":"2026-01-31T19:04:56Z"},{"id":"https://dxl-research.com/dxl-research/f/retail-audit","html_content":"

Retail execution in Vietnam is complex and often uneven. Brands must manage different channel realities at the same time: modern trade with strict planograms and contracts, mini-marts with fast rotation and limited shelf...

","url":"https://dxl-research.com/dxl-research/f/retail-audit","title":"Retail Audit","summary":"Retail execution in Vietnam is complex and often uneven. Brands must manage different channel realities at the same time: modern trade with strict planograms and contracts, mini-marts with fast rotation and limited shelf...","date_modified":"2026-01-31T18:59:39Z"}]}