{"version":"https://jsonfeed.org/version/1","title":"DXL Research and Consulting","home_page_url":"https://dxl-research.com","description":"DXL Research and Consulting","author":{"name":"DXL Research and Consulting"},"items":[{"id":"https://dxl-research.com/dxl-research/f/reducing-bias-in-online-panels-by-excluding-satisficers","html_content":"

A study by Slamowicz et al. compares data quality across five Australian online panels - one probability-based and four nonprobability (opt-in) - finding that satisficing is significantly more common in nonprobability pa...

","url":"https://dxl-research.com/dxl-research/f/reducing-bias-in-online-panels-by-excluding-satisficers","title":"Reducing Bias in Online Panels by Excluding Satisficers","summary":"A study by Slamowicz et al. compares data quality across five Australian online panels - one probability-based and four nonprobability (opt-in) - finding that satisficing is significantly more common in nonprobability pa...","date_modified":"2026-05-26T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/one-world-of-insights-powered-by-shared-expertise","html_content":"

In an era where consumer behaviour is evolving faster than ever, businesses need research partners who can connect local understanding with global intelligence.

","url":"https://dxl-research.com/dxl-research/f/one-world-of-insights-powered-by-shared-expertise","title":"One World of Insights, Powered by Shared Expertise","summary":"In an era where consumer behaviour is evolving faster than ever, businesses need research partners who can connect local understanding with global intelligence.","date_modified":"2026-05-25T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/the-expert-calling-vietnams-coffee-industry-to-transform","html_content":"

At the 2026 International Coffee Conference, DXL Research CEO Xavier Depouilly made the sharpest case yet for why Vietnam must move beyond raw bean exports and what stands in the way of that shift.

","url":"https://dxl-research.com/dxl-research/f/the-expert-calling-vietnams-coffee-industry-to-transform","title":"The expert calling Vietnam's coffee industry to transform","summary":"At the 2026 International Coffee Conference, DXL Research CEO Xavier Depouilly made the sharpest case yet for why Vietnam must move beyond raw bean exports and what stands in the way of that shift.","date_modified":"2026-05-23T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/event-%7C-how-people-around-the-world-use-and-feel-about-ai","html_content":"

As artificial intelligence seamlessly integrates into our daily routines, a striking contradiction has emerged: people increasingly trust the AI tools they personally use, yet they are growing deeply anxious about its br...

","url":"https://dxl-research.com/dxl-research/f/event-%7C-how-people-around-the-world-use-and-feel-about-ai","title":"Event | How people around the world use and feel about AI","summary":"As artificial intelligence seamlessly integrates into our daily routines, a striking contradiction has emerged: people increasingly trust the AI tools they personally use, yet they are growing deeply anxious about its br...","date_modified":"2026-05-21T09:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/the-next-asian-wave","html_content":"

Chinese brands have quietly transformed from cheap knockoffs to category leaders across Southeast Asia. In Vietnam, the shift is already reshaping what people drink, drive, and put on their faces. What's driving the surg...

","url":"https://dxl-research.com/dxl-research/f/the-next-asian-wave","title":"The Next Asian Wave","summary":"Chinese brands have quietly transformed from cheap knockoffs to category leaders across Southeast Asia. In Vietnam, the shift is already reshaping what people drink, drive, and put on their faces. What's driving the surg...","date_modified":"2026-05-20T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/ai-t%E1%BA%A1i-vi%E1%BB%87t-nam-n%C4%83m-2026-s%E1%BB%AD-d%E1%BB%A5ng-nhi%E1%BB%81u-h%C6%A1n-quan-ng%E1%BA%A1i-nhi%E1%BB%81u-h%C6%A1n","html_content":"

Qua năm 2026, chỉ số AI toàn cầu - WIN (WIN World AI Index) của Việt Nam gần như không thay đổi. Tuy nhiên, sự ổn định này là kết quả của hai xu hướng trái chiều ngày càng rõ nét. Ngày càng có nhiều người sử dụng AI mỗi ...

","url":"https://dxl-research.com/dxl-research/f/ai-t%E1%BA%A1i-vi%E1%BB%87t-nam-n%C4%83m-2026-s%E1%BB%AD-d%E1%BB%A5ng-nhi%E1%BB%81u-h%C6%A1n-quan-ng%E1%BA%A1i-nhi%E1%BB%81u-h%C6%A1n","title":"AI tại Việt Nam năm 2026: Sử dụng nhiều hơn, quan ngại nhiều hơn","summary":"Qua năm 2026, chỉ số AI toàn cầu - WIN (WIN World AI Index) của Việt Nam gần như không thay đổi. Tuy nhiên, sự ổn định này là kết quả của hai xu hướng trái chiều ngày càng rõ nét. Ngày càng có nhiều người sử dụng AI mỗi ...","date_modified":"2026-05-19T09:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/ai-adoption-deepens-in-2026-but-public-comfort-declines","html_content":"

Vietnam's overall AI score held steady in 2026, but that stability masks two opposing trends. More people are using AI every day and trusting what it tells them. At the same time, fewer feel comfortable with AI as part o...

","url":"https://dxl-research.com/dxl-research/f/ai-adoption-deepens-in-2026-but-public-comfort-declines","title":"AI Adoption Deepens in 2026, but Public Comfort Declines","summary":"Vietnam's overall AI score held steady in 2026, but that stability masks two opposing trends. More people are using AI every day and trusting what it tells them. At the same time, fewer feel comfortable with AI as part o...","date_modified":"2026-05-16T16:06:39Z"},{"id":"https://dxl-research.com/dxl-research/f/the-future-of-retail-experience-10-trends-shaping-retail-in-2026","html_content":"

Retail is entering a decisive moment. Rising consumer expectations, tightening budgets, and stagnating customer experience scores are creating a widening gap between what brands promise and what shoppers actually experie...

","url":"https://dxl-research.com/dxl-research/f/the-future-of-retail-experience-10-trends-shaping-retail-in-2026","title":"The Future of Retail Experience: 10 Trends Shaping Retail in 2026","summary":"Retail is entering a decisive moment. Rising consumer expectations, tightening budgets, and stagnating customer experience scores are creating a widening gap between what brands promise and what shoppers actually experie...","date_modified":"2026-05-13T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/digital-detox-who-is-choosing-to-disconnect-from-screens","html_content":"

As smartphones and social media now become embedded in everyday life, conversations about digital wellbeing and the need to disconnect are becoming more common. From concerns about screen fatigue to discussions around me...

","url":"https://dxl-research.com/dxl-research/f/digital-detox-who-is-choosing-to-disconnect-from-screens","title":"Digital detox: Who is choosing to disconnect from screensscreens?","summary":"As smartphones and social media now become embedded in everyday life, conversations about digital wellbeing and the need to disconnect are becoming more common. From concerns about screen fatigue to discussions around me...","date_modified":"2026-05-11T05:43:28Z"},{"id":"https://dxl-research.com/dxl-research/f/why-strangers-make-you-spend-more-at-the-shops","html_content":"

\"That looks amazing on you\" words from a complete stranger, and suddenly you're reaching for your wallet. Sound familiar?

","url":"https://dxl-research.com/dxl-research/f/why-strangers-make-you-spend-more-at-the-shops","title":"Why Strangers Make You Spend More at the Shops","summary":"\"That looks amazing on you\" words from a complete stranger, and suddenly you're reaching for your wallet. Sound familiar?","date_modified":"2026-05-09T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/why-telling-people-to-save-the-planet-is-not-working","html_content":"

Guilt, fear, and environmental doom messaging are among the least effective tools for changing consumer behaviour. Pride, inspiration, and the promise of personal benefit work considerably better.

","url":"https://dxl-research.com/dxl-research/f/why-telling-people-to-save-the-planet-is-not-working","title":"Why telling people to save the planet is not working","summary":"Guilt, fear, and environmental doom messaging are among the least effective tools for changing consumer behaviour. Pride, inspiration, and the promise of personal benefit work considerably better.","date_modified":"2026-05-08T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/global-consumer-trends-2026-how-people-are-reclaiming-control","html_content":"

In a world defined by rapid technological change, economic uncertainty, and constant digital stimulation, consumers are redefining how they live, shop, and interact with brands. The Euromonitor Global Consumer Trends 202...

","url":"https://dxl-research.com/dxl-research/f/global-consumer-trends-2026-how-people-are-reclaiming-control","title":"Global Consumer Trends 2026: How People Are Reclaiming Control","summary":"In a world defined by rapid technological change, economic uncertainty, and constant digital stimulation, consumers are redefining how they live, shop, and interact with brands. The Euromonitor Global Consumer Trends 202...","date_modified":"2026-05-05T18:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/the-human-must-lead-market-research-in-the-age-of-ai","html_content":"

We have more data than ever. More AI tools, more dashboards, more automated reports. And yet, for many teams, clarity has not improved. If anything, the noise has gotten louder. That paradox sat at the centre of a recent...

","url":"https://dxl-research.com/dxl-research/f/the-human-must-lead-market-research-in-the-age-of-ai","title":"The Human Must Lead: Market Research in the Age of AI","summary":"We have more data than ever. More AI tools, more dashboards, more automated reports. And yet, for many teams, clarity has not improved. If anything, the noise has gotten louder. That paradox sat at the centre of a recent...","date_modified":"2026-05-05T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/vietnams-platform-economy-numbers-behind-the-digital-revolution","html_content":"

A new study by Vietnam's Central Institute for Economic Management reveals that the platform economy is far more deeply embedded in Vietnam's economic structure than its headline GDP contribution suggests, generating out...

","url":"https://dxl-research.com/dxl-research/f/vietnams-platform-economy-numbers-behind-the-digital-revolution","title":"Vietnam's Platform Economy: Numbers Behind the Digital Revolution","summary":"A new study by Vietnam's Central Institute for Economic Management reveals that the platform economy is far more deeply embedded in Vietnam's economic structure than its headline GDP contribution suggests, generating out...","date_modified":"2026-05-05T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/how-open-and-closed-survey-items-shape-the-measurement-of-trust","html_content":"

Designing effective questionnaires requires more than choosing the right topic. It requires understanding how question format shapes responses. When researchers measure complex and latent constructs such as trust in gene...

","url":"https://dxl-research.com/dxl-research/f/how-open-and-closed-survey-items-shape-the-measurement-of-trust","title":"How Open and Closed Survey Items Shape the Measurement of Trust","summary":"Designing effective questionnaires requires more than choosing the right topic. It requires understanding how question format shapes responses. When researchers measure complex and latent constructs such as trust in gene...","date_modified":"2026-04-23T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/earth-day-2026-and-vietnam%E2%80%99s-green-future","html_content":"

Is Vietnam’s “Green Heart” finally waking up, or are we still watching the countdown? 🌏⏳

","url":"https://dxl-research.com/dxl-research/f/earth-day-2026-and-vietnam%E2%80%99s-green-future","title":"Earth Day 2026 and Vietnam’s Green Future","summary":"Is Vietnam’s “Green Heart” finally waking up, or are we still watching the countdown? 🌏⏳","date_modified":"2026-04-22T09:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/bci-report-q1-2026-released","html_content":"

Vietnam as a Strategic anchor amid global uncertainties

","url":"https://dxl-research.com/dxl-research/f/bci-report-q1-2026-released","title":"BCI Report Q1 2026 released!","summary":"Vietnam as a Strategic anchor amid global uncertainties","date_modified":"2026-04-15T11:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/measuring-poverty-why-numbers-change-and-what-they-mean","html_content":"

Poverty is not a single, universally agreed concept, and measurement begins with deciding what people need to live. Many would list food, housing, and clothing, but modern life can also require transportation, phone and ...

","url":"https://dxl-research.com/dxl-research/f/measuring-poverty-why-numbers-change-and-what-they-mean","title":"Measuring Poverty: Why Numbers Change, and What They Mean","summary":"Poverty is not a single, universally agreed concept, and measurement begins with deciding what people need to live. Many would list food, housing, and clothing, but modern life can also require transportation, phone and ...","date_modified":"2026-04-14T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/vietnam-at-the-heart-of-asias-next-consumer-wave","html_content":"

A landmark Bain and Company and NielsenIQ report maps where growth is concentrating, why local brands are winning, and what it means for investors with exposure to the region's consumer sector.

","url":"https://dxl-research.com/dxl-research/f/vietnam-at-the-heart-of-asias-next-consumer-wave","title":"Vietnam: At the Heart of Asia's Next Consumer Wave","summary":"A landmark Bain and Company and NielsenIQ report maps where growth is concentrating, why local brands are winning, and what it means for investors with exposure to the region's consumer sector.","date_modified":"2026-04-07T23:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/business-value-%7C-april-of-reliability","html_content":"

🗓️ Hello April 👋 In our 2026 monthly series, DXL shares the core values that shape how we work and how each value translates into real outcomes for clients.

","url":"https://dxl-research.com/dxl-research/f/business-value-%7C-april-of-reliability","title":"Business Value | April of Reliability","summary":"🗓️ Hello April 👋 In our 2026 monthly series, DXL shares the core values that shape how we work and how each value translates into real outcomes for clients.","date_modified":"2026-04-01T01:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/salmon-in-vietnam-a-market-ready-to-grow","html_content":"

Xavier Depouilly, Director of DXL Research and Consulting, shared his expertise on Vietnamese consumer trends and market dynamics at the NSC Conference in March 2026.

","url":"https://dxl-research.com/dxl-research/f/salmon-in-vietnam-a-market-ready-to-grow","title":"Salmon Consumption in Vietnam: A Market Ready to Grow","summary":"Xavier Depouilly, Director of DXL Research and Consulting, shared his expertise on Vietnamese consumer trends and market dynamics at the NSC Conference in March 2026.","date_modified":"2026-03-28T09:02:55Z"},{"id":"https://dxl-research.com/dxl-research/f/measuring-and-detecting-child-labour-in-social-research","html_content":"

Child labour remains one of the most persistent and complex development challenges in low- and middle-income countries, particularly within agricultural economies. Although international conventions and national laws for...

","url":"https://dxl-research.com/dxl-research/f/measuring-and-detecting-child-labour-in-social-research","title":"Measuring and Detecting Child Labour in Social Research","summary":"Child labour remains one of the most persistent and complex development challenges in low- and middle-income countries, particularly within agricultural economies. Although international conventions and national laws for...","date_modified":"2026-03-24T06:01:00Z"},{"id":"https://dxl-research.com/dxl-research/f/viet-nam-a-regional-bright-spot-facing-trade-and-tariff-headwind","html_content":"

🌏 The World Economic Situation and Prospects 2026 (WESP 2026) highlights Viet Nam as an economic bright spot in East Asia, projecting continued robust growth supported by policy support and infrastructure investment, ev...

","url":"https://dxl-research.com/dxl-research/f/viet-nam-a-regional-bright-spot-facing-trade-and-tariff-headwind","title":"Viet Nam: A Regional Bright Spot Facing Trade and Tariff Headwind","summary":"🌏 The World Economic Situation and Prospects 2026 (WESP 2026) highlights Viet Nam as an economic bright spot in East Asia, projecting continued robust growth supported by policy support and infrastructure investment, ev...","date_modified":"2026-03-18T06:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/q1-2026-bci-survey-share-your-perspective-%F0%9F%9A%80","html_content":"

Vietnam’s business environment at the start of 2026 presents new opportunities but also evolving challenges. What is the reality on the ground for your organization?

","url":"https://dxl-research.com/dxl-research/f/q1-2026-bci-survey-share-your-perspective-%F0%9F%9A%80","title":"Q1 2026 BCI SURVEY: SHARE YOUR PERSPECTIVE! 🚀 ","summary":"Vietnam’s business environment at the start of 2026 presents new opportunities but also evolving challenges. What is the reality on the ground for your organization?","date_modified":"2026-03-16T09:38:34Z"},{"id":"https://dxl-research.com/dxl-research/f/country-factsheet-%7C-the-quality-transition","html_content":"

📈 Viet Nam enters 2026 with strong growth momentum and a clear ambition to shift from a low-cost manufacturing base toward a higher-value, more resilient economy. Recent macro performance highlights solid GDP growth alo...

","url":"https://dxl-research.com/dxl-research/f/country-factsheet-%7C-the-quality-transition","title":"Country Factsheet | The Quality Transition","summary":"📈 Viet Nam enters 2026 with strong growth momentum and a clear ambition to shift from a low-cost manufacturing base toward a higher-value, more resilient economy. Recent macro performance highlights solid GDP growth alo...","date_modified":"2026-03-09T18:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/data-services-%7C-from-scattered-data-to-clear-business-insights","html_content":"

Businesses today are surrounded by an overwhelming amount of data, from customer interactions to operational performance. Yet despite having access to more information than ever, many organizations find themselves stuck,...

","url":"https://dxl-research.com/dxl-research/f/data-services-%7C-from-scattered-data-to-clear-business-insights","title":"Data Services | From Scattered Data to Clear Business Insights","summary":"Businesses today are surrounded by an overwhelming amount of data, from customer interactions to operational performance. Yet despite having access to more information than ever, many organizations find themselves stuck,...","date_modified":"2026-03-05T08:41:58Z"},{"id":"https://dxl-research.com/dxl-research/f/2026-global-risks-and-viet-nam%E2%80%99s-strategic-response","html_content":"

The Global Risks Report 2026 maps the most pressing global threats in an increasingly fragmented world, and we share our thoughts on how Viet Nam is responding to rising AI and supply-chain risks to protect growth and re...

","url":"https://dxl-research.com/dxl-research/f/2026-global-risks-and-viet-nam%E2%80%99s-strategic-response","title":"2026 Global Risks and Viet Nam’s Strategic Response","summary":"The Global Risks Report 2026 maps the most pressing global threats in an increasingly fragmented world, and we share our thoughts on how Viet Nam is responding to rising AI and supply-chain risks to protect growth and re...","date_modified":"2026-03-01T18:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/business-value-%7C-march-for-responsibility","html_content":"

🗓️ Hello March 👋 As part of DXL’s 2026 monthly series on our 𝗰𝗼𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘃𝗮𝗹𝘂𝗲𝘀, we continue to share the principles that guide how we work and partner with clients.

","url":"https://dxl-research.com/dxl-research/f/business-value-%7C-march-for-responsibility","title":"Business Value | March of Responsibility","summary":"🗓️ Hello March 👋 As part of DXL’s 2026 monthly series on our 𝗰𝗼𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘃𝗮𝗹𝘂𝗲𝘀, we continue to share the principles that guide how we work and partner with clients.","date_modified":"2026-02-28T18:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/macro-outlook-for-2026-a-year-of-balancing-stability-and-growth","html_content":"

2026 is positioned as a year of balancing stability and growth, with a cautious start and potentially stronger support later if targets require it. Drawing on insights shared by VinaCapital, DXL Research highlights Vietn...

","url":"https://dxl-research.com/dxl-research/f/macro-outlook-for-2026-a-year-of-balancing-stability-and-growth","title":"Macro Outlook for 2026: A year of balancing Stability and Growth","summary":"2026 is positioned as a year of balancing stability and growth, with a cautious start and potentially stronger support later if targets require it. Drawing on insights shared by VinaCapital, DXL Research highlights Vietn...","date_modified":"2026-02-26T18:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/myriad-risks-ahead-but-ones-vietnam-can-confront","html_content":"

To start the new year, Xavier Depouilly, Managing Director of DXL Research & Consulting Vietnam, shares his perspectives on Vietnam’s economic outlook with Vietnam Investment Review (VIR).

","url":"https://dxl-research.com/dxl-research/f/myriad-risks-ahead-but-ones-vietnam-can-confront","title":"Myriad risks ahead, but ones Vietnam can confront","summary":"To start the new year, Xavier Depouilly, Managing Director of DXL Research & Consulting Vietnam, shares his perspectives on Vietnam’s economic outlook with Vietnam Investment Review (VIR).","date_modified":"2026-02-17T14:34:59Z"},{"id":"https://dxl-research.com/dxl-research/f/%F0%9F%8C%B8-happy-lunar-new-year-2026-%F0%9F%8C%B8","html_content":"

[Vietnamese below]

","url":"https://dxl-research.com/dxl-research/f/%F0%9F%8C%B8-happy-lunar-new-year-2026-%F0%9F%8C%B8","title":"🌸 Happy Lunar New Year 2026 🌸 ","summary":"[Vietnamese below]","date_modified":"2026-02-14T12:36:08Z"},{"id":"https://dxl-research.com/dxl-research/f/year-end-party-2025-%7C-connected-from-hanoi-to-ho-chi-minh-city","html_content":"

🧧 Year-End Party 2025 took place in Hanoi and Ho Chi Minh City - two locations, one shared spirit.

","url":"https://dxl-research.com/dxl-research/f/year-end-party-2025-%7C-connected-from-hanoi-to-ho-chi-minh-city","title":"YEAR-END PARTY 2025 | CONNECTED FROM HANOI TO HO CHI MINH CITY","summary":"🧧 Year-End Party 2025 took place in Hanoi and Ho Chi Minh City - two locations, one shared spirit. ","date_modified":"2026-02-12T07:14:40Z"},{"id":"https://dxl-research.com/dxl-research/f/always-online-always-tired-vietnam%E2%80%99s-digital-wellbeing-snapshot","html_content":"

[Vietnamese below]

","url":"https://dxl-research.com/dxl-research/f/always-online-always-tired-vietnam%E2%80%99s-digital-wellbeing-snapshot","title":"Always Online, Always Tired: Vietnam’s Digital Wellbeing Snapshot","summary":"[Vietnamese below]","date_modified":"2026-02-07T00:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/vietnam%E2%80%99s-labour-market-the-automation-paradox","html_content":"

According to World Bank's recent report on future jobs, Vietnam is moving through a rare moment of “double transition.” On one side, demographic change is reshaping the size and structure of the workforce. On the other, ...

","url":"https://dxl-research.com/dxl-research/f/vietnam%E2%80%99s-labour-market-the-automation-paradox","title":"Vietnam’s Labour Market: The Automation Paradox","summary":"According to World Bank's recent report on future jobs, Vietnam is moving through a rare moment of “double transition.” On one side, demographic change is reshaping the size and structure of the workforce. On the other, ...","date_modified":"2026-02-03T03:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/business-value-%7C-january-for-proactiveness","html_content":"

🗓️ Hello 2026. This year, DXL is launching a monthly series to share the business values behind the way we work, and how each value translates into real outcomes for clients.

","url":"https://dxl-research.com/dxl-research/f/business-value-%7C-january-for-proactiveness","title":"Business Value | January for Proactiveness","summary":"🗓️ Hello 2026. This year, DXL is launching a monthly series to share the business values behind the way we work, and how each value translates into real outcomes for clients.","date_modified":"2026-02-01T09:29:42Z"},{"id":"https://dxl-research.com/dxl-research/f/business-value-%7C-february-of-dedication","html_content":"

🗓️ Hello February 👋 DXL continues our monthly series on the company values that guide how we work.

","url":"https://dxl-research.com/dxl-research/f/business-value-%7C-february-of-dedication","title":"Business Value | February of Dedication","summary":"🗓️ Hello February 👋 DXL continues our monthly series on the company values that guide how we work. ","date_modified":"2026-01-31T19:05:53Z"},{"id":"https://dxl-research.com/dxl-research/f/monitoring-and-evaluation-me","html_content":"

In Vietnam, many programs and campaigns are good at reporting activities: how many trainings were delivered, how many materials were distributed, how many people were reached, or how many posts were published. But activi...

","url":"https://dxl-research.com/dxl-research/f/monitoring-and-evaluation-me","title":"Monitoring and Evaluation (M&E)","summary":"In Vietnam, many programs and campaigns are good at reporting activities: how many trainings were delivered, how many materials were distributed, how many people were reached, or how many posts were published. But activi...","date_modified":"2026-01-31T19:05:31Z"},{"id":"https://dxl-research.com/dxl-research/f/socio-economic-studies","html_content":"

For programs and businesses serving workers, farmers, or underserved communities in Vietnam, decisions are rarely driven by “preference” alone. They are shaped by everyday constraints: unstable income, seasonal employmen...

","url":"https://dxl-research.com/dxl-research/f/socio-economic-studies","title":"Socio-economic Studies","summary":"For programs and businesses serving workers, farmers, or underserved communities in Vietnam, decisions are rarely driven by “preference” alone. They are shaped by everyday constraints: unstable income, seasonal employmen...","date_modified":"2026-01-31T19:05:14Z"},{"id":"https://dxl-research.com/dxl-research/f/employee-hr-survey","html_content":"

Vietnam’s labour market is fast-moving. Competition for talent is intense in many sectors, while operational roles face constant turnover pressure. When employees leave, the cost is not only recruitment. It includes trai...

","url":"https://dxl-research.com/dxl-research/f/employee-hr-survey","title":"Employee (HR) Survey","summary":"Vietnam’s labour market is fast-moving. Competition for talent is intense in many sectors, while operational roles face constant turnover pressure. When employees leave, the cost is not only recruitment. It includes trai...","date_modified":"2026-01-31T19:04:56Z"},{"id":"https://dxl-research.com/dxl-research/f/retail-audit","html_content":"

Retail execution in Vietnam is complex and often uneven. Brands must manage different channel realities at the same time: modern trade with strict planograms and contracts, mini-marts with fast rotation and limited shelf...

","url":"https://dxl-research.com/dxl-research/f/retail-audit","title":"Retail Audit","summary":"Retail execution in Vietnam is complex and often uneven. Brands must manage different channel realities at the same time: modern trade with strict planograms and contracts, mini-marts with fast rotation and limited shelf...","date_modified":"2026-01-31T18:59:39Z"},{"id":"https://dxl-research.com/dxl-research/f/product-test","html_content":"

Launching new products in Vietnam is high-risk. Consumers are value-conscious, highly promotion-aware, and quick to compare across brands both in-store and online. Even strong ideas can fail if the concept is not instant...

","url":"https://dxl-research.com/dxl-research/f/product-test","title":"Product Test","summary":"Launching new products in Vietnam is high-risk. Consumers are value-conscious, highly promotion-aware, and quick to compare across brands both in-store and online. Even strong ideas can fail if the concept is not instant...","date_modified":"2026-01-31T18:59:17Z"},{"id":"https://dxl-research.com/dxl-research/f/brand-health-check-bht","html_content":"

If your brand is competing in FMCG, F&B, retail, e-commerce, telecom, fintech, banking, OTC health, education, travel, or consumer electronics in Vietnam, this is for you. When competition is intense and promotions are e...

","url":"https://dxl-research.com/dxl-research/f/brand-health-check-bht","title":"Brand Health Check (BHT)","summary":"If your brand is competing in FMCG, F&B, retail, e-commerce, telecom, fintech, banking, OTC health, education, travel, or consumer electronics in Vietnam, this is for you. When competition is intense and promotions are e...","date_modified":"2026-01-31T17:13:54Z"},{"id":"https://dxl-research.com/dxl-research/f/satisfaction-survey","html_content":"

In Vietnam, customers often do not complain directly. Many will simply stop buying, switch to a competitor, or share their frustration privately with friends and family. This “silent churn” is especially common when the ...

","url":"https://dxl-research.com/dxl-research/f/satisfaction-survey","title":"Satisfaction Survey","summary":"In Vietnam, customers often do not complain directly. Many will simply stop buying, switch to a competitor, or share their frustration privately with friends and family. This “silent churn” is especially common when the ...","date_modified":"2026-01-31T16:47:39Z"},{"id":"https://dxl-research.com/dxl-research/f/usage-and-attitude-ua","html_content":"

Vietnam’s consumers are not one “mass market.” Usage and preferences can differ sharply between HCMC and Hanoi, and even more across tier-2 cities and provinces, where lifestyle, income, media exposure, and retail availa...

","url":"https://dxl-research.com/dxl-research/f/usage-and-attitude-ua","title":"Usage and Attitude (U&A) ","summary":"Vietnam’s consumers are not one “mass market.” Usage and preferences can differ sharply between HCMC and Hanoi, and even more across tier-2 cities and provinces, where lifestyle, income, media exposure, and retail availa...","date_modified":"2026-01-31T10:36:03Z"},{"id":"https://dxl-research.com/dxl-research/f/2025---dxls-story","html_content":"

Amid ongoing economic volatility and an AI wave that is rapidly reshaping the market research industry, DXL has chosen a clear path: delivering research that is real and rigorous, executed with high standards and creati...

","url":"https://dxl-research.com/dxl-research/f/2025---dxls-story","title":"2025 - DXL's Story","summary":"Amid ongoing economic volatility and an AI wave that is rapidly reshaping the market research industry, DXL has chosen a clear path: delivering research that is real and rigorous, executed with high standards and creati...","date_modified":"2026-01-27T07:33:22Z"},{"id":"https://dxl-research.com/dxl-research/f/vietnam%E2%80%99s-pet-ownership-trends-in-2026","html_content":"

DXL Research & Consulting has released its 2026 Pet Ownership Report, offering a comprehensive look at Vietnam's urban pet market. The study reveals a market that has moved well beyond its niche origins and is accelerati...

","url":"https://dxl-research.com/dxl-research/f/vietnam%E2%80%99s-pet-ownership-trends-in-2026","title":"Vietnam’s Pet Ownership Trends in 2026","summary":"DXL Research & Consulting has released its 2026 Pet Ownership Report, offering a comprehensive look at Vietnam's urban pet market. The study reveals a market that has moved well beyond its niche origins and is accelerati...","date_modified":"2026-01-21T05:00:00Z"},{"id":"https://dxl-research.com/dxl-research/f/bci-report-q425---unpacking-vietnam%E2%80%99s-two-speed-business-recovery","html_content":"

Vietnam is back. That is the undeniable signal from the Q4 2025 EuroCham Business Confidence Index (BCI), conducted by DXL Research and Consulting in December 2025. Rising sharply to 80.0 points, business sentiment has o...

","url":"https://dxl-research.com/dxl-research/f/bci-report-q425---unpacking-vietnam%E2%80%99s-two-speed-business-recovery","title":"BCI Report Q42025-Unpacking Vietnam’s Two-Speed Business Recovery","summary":"Vietnam is back. That is the undeniable signal from the Q4 2025 EuroCham Business Confidence Index (BCI), conducted by DXL Research and Consulting in December 2025. Rising sharply to 80.0 points, business sentiment has o...","date_modified":"2026-01-13T01:13:05Z"},{"id":"https://dxl-research.com/dxl-research/f/how-sustainable-coffee-is-changing-lives-in-rural-vietnam","html_content":"

In Vietnam, sustainability is now no longer a ‘trend’ but extends beyond the environment into every aspect of life. The country’s vision for a sustainable future center on ensuring that all citizens, particularly vulnera...

","url":"https://dxl-research.com/dxl-research/f/how-sustainable-coffee-is-changing-lives-in-rural-vietnam","title":"How Sustainable Coffee Is Changing Lives in Rural Vietnam","summary":"In Vietnam, sustainability is now no longer a ‘trend’ but extends beyond the environment into every aspect of life. The country’s vision for a sustainable future center on ensuring that all citizens, particularly vulnera...","date_modified":"2026-01-11T10:05:55Z"},{"id":"https://dxl-research.com/dxl-research/f/ch%C3%BAc-m%E1%BB%ABng-n%C4%83m-m%E1%BB%9Bi-2026---happy-new-year-2026","html_content":"

Chúc Mừng Năm Mới 2026

","url":"https://dxl-research.com/dxl-research/f/ch%C3%BAc-m%E1%BB%ABng-n%C4%83m-m%E1%BB%9Bi-2026---happy-new-year-2026","title":"Chúc Mừng Năm Mới 2026 - Happy New Year 2026","summary":"Chúc Mừng Năm Mới 2026","date_modified":"2026-01-03T06:01:44Z"},{"id":"https://dxl-research.com/dxl-research/f/eurocham-vietnam-choose-d-xl-as-premium-service-partner","html_content":"

DXL Research & Consulting is honoured to share that we have been appointed by the board of EuroCham Vietnam as their new premium service partner for the period Q4/2025 to january 2028 to implement its Quarterly Flagship,...

","url":"https://dxl-research.com/dxl-research/f/eurocham-vietnam-choose-d-xl-as-premium-service-partner","title":"EuroCham Vietnam choose DXL as Premium service partner","summary":"DXL Research & Consulting is honoured to share that we have been appointed by the board of EuroCham Vietnam as their new premium service partner for the period Q4/2025 to january 2028 to implement its Quarterly Flagship,...","date_modified":"2025-11-15T10:00:00Z"}]}